Free resets and EXP boosts will not attract new players because they don’t know anything about the game. Like what I have been always saying, IMC needs to advertise the game. In the business world it is called Customer Acquisition. Word of mouth means nothing if you don’t create a blog, video or even a post about TOS. What TOS gained last May are mostly just alt accounts created to farm Saalus.
Best case scenario for IMC is to partner up with a big Youtuber. Kizuna Ai from A.I. Channel has been accepting paid promos from various Japanese game companies like Avabel Online. They even made a custom model just for her. Her audience are anime fans which is the perfect market for TOS. I think Nexon Japan can pay for the promo.
But before IMC tries to put ads they need to revamp the early-mid game maps to make it more appealing and at the same time create a decent PvP and GvG content to encourage them to invest in the game. The biggest question is does IMC have the money to do this. My answer is: NO.