Like the title says, this game could really benefit from World PVP.
I suggest that zones that are over the level of 100 should be flagged for pvp. Anyone not inside your group would be able to be attacked and this would help a lot of things like botting, people being dicks and KSing stuff and making the game have more potential than the bag of rocks it is right now.
PVP does need to exist outside of “controlled” areas because well frankly WoW did that and now its pvp sucks.
