Nuking won’t solve anything and it won’t solve the core issues and reason why the game population is tanking.
Great, so we ban the cheaters even if it includes the actual players in it. Fresh start, right?
No.
The effect goes far bigger than just a simple economic reset. Like how people will swim in a beach and the moment someone shouts “SHARK”, all of them will get out even if the shark isn’t there at all and stay off the beach for a whole week until it is confirmed safe again.
When the potential of a danger to all your hardwork is higher than 0, the game becomes nearly impossible to play or spend money in.
This is why games never nuke the players even if dupes are running rampant. You MUST never cross the line. If you do, your whole business model is DEAD. Most games will either introduce a whole new items that render the duped stuffs obsolete, or slowly get rid of them. The first wave will only be there to show that they’re taking a stand.
Let me share something I learn about F2P model. Games don’t “pick” up new players. In business, they use the term “Buying Players”.
Every players come with a cost. All F2Pers are losses. These losses are sustained by the paying customers. The ratio is around 1:5 or even less.
In order to generate profits, we also have what we call “whales”. Whales are about 5-10% of the paying customers. So for every 100 people you pick up, 20 of them will probably pay. From that 20 people, only 1 or 2 will become the profitable sources and THEY MUST DO WHATEVER YOU CAN TO MAKE SURE THESE PEOPLE STAY.
Your big pictures involve actual paying whales leaving because it is them who will be a part of the “Small casualties”, not the casual 2-3 hours per day players. If, say, 20 of them leave, The game will need to pick up 1000-2000 new players by numbers to make up for the losses or start losing contents which hurt the game more in the long run. Do you really think ToS is the type of game to pick up 1000 new players all of a sudden?