Honestly, with my real life schedule, I can’t buy tokens anymore not because I don’t have the money or farm silvers but if I can only play like 10 days on spare time it will be a waste of rest 20 days… Pet is same case, because I need to level them up…
If IMC need to consider something, then think for some players who are not too hardcore but willing to spend money and got what we need. RO shares same problem where you can only choose between $15 or $0 because of the cash options (and they just consider this in near ToS release because they somehow aware lol). You can’t pay $8 to receive 1/2 of its duration or half effect or anything else.
7 day token existed from last event so I can spend money that equal to my playing time if those things getting into cash shop. If we takes pet example, remember the Houglan coupon? Sell those for split price and you need 5 coupons for full egg.
I worked on a shop and I can say an item $1 each sold more than $8 of 10 bundle items. Customers will buy bundle items when they need to, but if not they won’t, if you only sell bundles what will happen? That’s IMC to answer that…