As long as there is no real end game content and continuously improves replayability, a game will die.
pvp? events? (ones with story of sort, not seasonal) dungeon raids? challenging bosses? (a working world boss fight with better AI will do)
There haven’t been much progress since CBT too and many feel pessimistic.
And imo the worst thing they had done is forcing players with “their” game design. Players are selfish people who want a happy experience, and the “nerfs”, “intended as is”, “unrewarding”, “limiting”, and those various game design is breaking the experience.
That said, I’d still recommend this game for everyone to at least try. It’s very fun (until u gets annoyed).