I PM’d @Staff_Julie about this a few days ago, and she checked in with IMC and corrected this already in the announcement post:
Yes, that’s when the servers come up, but if steam detects “Nope on our end the game doesn’t release for another three hours” then you will keep getting the message we are now and won’t be able to play until the timer expires on their end. The game won’t launch.
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Oh I was referring to the OP who mentioned the post about it, not the steam page.
But now that I am looking at the steam page, you are correct, the time is pretty off.
Yup, I’m predicting a massive storm of angry players if 2am hits and steam won’t launch the game.
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Hi, everyone. We fixed the release time. Please check the Steam store page once more.
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LOL, you cracked me up.
Thank you so much Julie!
Awesome, thanks for the quick response. Maybe I should buy the highest founders pack now. I love seeing actives Devs in forums. Makes me feel better about the game I’m playing.
Thank you for fixing this immediately 
. It would be inconvenient if it indeed ended up with the servers being open but Steam is not letting us to 
Tomorrow is gonna be painful.
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Thanks. I see its 2am edt so.
2am EDT
/20 characters
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Yes edt, sorry i edited my post now.
Thank you!
20characters
15 hours I’m dyinnnnng ;___;
I’m confused too:
EDT time (now)
http://puu.sh/nX1O3/5b5d7aa90c.png
EST time (now)
http://puu.sh/nX1Pz/ad06149b51.png
Not the same.
This was edited?
Yes it was edited, its 2am EDT now.
Im not surprised your confused. My steam region’s timezone is GMT+1, my pc’s timezone is GMT+8. Yet the storepage shows release date: 28/4
Shouldnt it say 29/4 considering my timezone(s)? o__O
Shrug oh well, I can’t use my new pc untill tomorrow anyway. 
No, the game is up, it’s just that the servers are down. So on steam, it’s indeed 28/3
I think they did this to allow for the 2AM EDT release.