Have you heard of chronicles of elyria, a crowdfunding mmo that hype themself for a play to earn mmo? You see how it end up?
I believe play to earn in actuality is never a concept when the company is the one who pay, why would they need you to farm virtual items? They don’t. They can generate game items, they can sell it, the company don’t need us to play for them, they just need the f2p for the crowd, f2p are the bonus, and the p2w are always their main target because most mmo, games, are business, not some charity, even some free labeled one.
Unless you talk about players trade, it’s always be a thing for game with tradable stuff so it’s not about traditional metaverse whatsoever, but where there’s tradability, there can be marketplace and players can make money out of it
Or if you talk bout game with in game currency that represent money and only source is by purchasing with money and win from others, but it’s rarely an mmo case, like poker example, they must have strict rules on everything especially cashing in if there ever was, and most likely they are gonna be cheap, otherwise they would go bankrupt by fake accounts, botters, hackers etcs
As for company to actually pay players in gamr there’s always a catch, there’s always trade off, but not for playing, not for farming, but something like your personal data, email, account info like password, or having you watch silly ads etcs, sometime you don’t even get paid, the experience you have is the reward they gave you like being a free tester equal to having early access to game which in most case you should’ve paid so in this case it’s win win situation
If they make a game play to paid by company, they don’t make game, they basically make something as big as platform, like youtube for example that having clear concept of money making platform, people making videos, companies pay youtube to show their ads, the ads showed through creator contents, creator got money from promoting ads, both got paid, both got profit.
But play to get paid by the company never really a clear concept because platform can’t simply grow by people doing farming of virtual items or doing in game stuffs and gain credit, no, the company don’t need them both, they don’t need the items, they don’t need you complete game quests, they don’t get paid either.
But play to get paid by others will always exist so long there is players trade and demand. Whether it’s legal or illegal, it’s actually just the company rules which dictates, but players are boundless, and if the company try hard to limiting trade, they will as well kill the feature itself, and it’s always been a gray area for centuries, so it’s always been your choice to make the game play to earn or just free to just-play.