Given the low morale of the players/community for ToS, it will be great for some morale boosters to be released to the public to generate more interest and hype for ToS.
We do know the planned release for R9 is still far away, but we have 8 new classes with circle 1, and 16 existing classes that are receiving their circle 2 and 3 skills for R9 content. Just showcasing 1 new class per week, with their back lore, skills and skill animations on some new map, and lumping 4 existing classes skill showcase per week will generate 12 weeks worth of marketing updates for the community.
Pros of spreading out and doing the preview campaign:
- Generate hype for upcoming content release
- Breathe new life to the community forums, create interest
- Give players time to theorycraft, which in turns make players create new toons to “prep” for the new classes, translates to more chances of selling more TP stuff.
- Gather feedback and data on theorycrafted builds from the community and use them to tweak the still in the works patch to match the designer/developer’s concept.
Cons of doing this early:
- Marketing department will have more work to do, but it does have more positive tradeoffs.