Yet it is completely different and nowadays online card games have systems to craft the cards you need, and systems for free to play players to have access to the same content, but with time invested in game. By the way, in collection games I played you always had at least one “rare” card in each pack of cards.
ToS doesn’t have the same success of games like Magic The Gathering, you will not always find what you want in the market due to that problem. Trade system is also restricted for non premium players (because of bots that are not even here anymore). Plus costumes are not necessary to play the game.
Please don’t compare good marketing with sick marketing.