As a somewhat casual 2yr player myself, I feel like the one thing that usually winds up pushing me away from this game for a few months at a time is the gearing and the class limitations. I’m not going to go into gearing because too many people here already know exactly how it is.
As far as class limitations go, there are a number of classes people take to c2-c3 for only 1 or 2 skills, there are just bad classes you won’t touch in general, and some have some sort of weapon limitation (swordies and archers only) that don’t make any literal sense.
Ex: Why is Trident Finisher only usable unmounted, and only with a one-handed spear? Why can’t Gu Pot or Jincan be used mounted, but Miasma can? The list goes on.
Advertising this game would obviously help a lot, but I think they should focus on fixing the early classes before they do. Too many classes in the game are still pretty awful, which would definitely turn new first-time players away. Making content more challenging throughout the entire game and not only at the end too, but that’s pretty hard to fix tbh.