Hey there IMC,
I highly highly suggest we get a recruit camp and a returning players camp that runs side by side.
Something like; receive a reward for coming back and get more stuff if you complete some more objectives.
If you pair that along with a recruit campaign that might entice to bring their friends along to give it a try (or a 2nd try)
i.e. if a friend makes a char reaches a certain goal, recruit 2 friends and they reach said goal, (or multiple goals your choice really). recruit 3 friends etc. etc. all friends get more benefits overall for keep spreading the word with the same friend group.
This would encourage players to come back go for the rewards and try to experience more of the game! In lieu with that they can bring friends and it’ll encourage them to suggest the game to more people to gain more rewards! I really really think this would get our player base back up a bit.
Please consider this idea. This has worked for lots of other MMo’s (i,e. tera).
Others; Please critique and add / build / suggest for what this campaign might entail. Id love to see specifics! As of right now Im not sure what would be appropiate rewards or what would be worth mostly.
Thanks in advance all.